How dumb do they think we are?

I can't believe the dairy industry is using this argument to try to "stick it to" the soy/almond/rice/hemp milk industry. The link below takes you to the National Milk Producers Federation's page about their push to make non-dairy milks change their terminology and packaging.

http://www.nmpf.org/washington_watch/standardsandsafety/imitation_dairy

They actually argue that Americans cannot tell the difference between soy milk and cows milk because its the same color, shown being used on cereal and labeled as a "great alternative to milk".

How dumb do they think we are?

Exhibit A: Rice Dream rice milk. Clearly labeled "non-dairy alternative to milk made from rice". Also, it's kept in the regular aisles many times and not refrigerated, that should give the consumer a clue!

Exhibit B: Follow Your Heart Vegan Gourment Cheese Alternative. It also clearly states "dairy free".

This is clearly just a silly way for the Dairy Industry to try to impose costs on the dairy alternatives industry. So ridiculous.

Now excuse me while I go eat some cereal with NON DAIRY rice milk on top :)

J